Bachelor of Science in Business Administration Major in Marketing Management
The BSBA Marketing Management program prepares the graduates for careers in marketing and sales, market research, advertising, public relations, and other related fields.
The curriculum provides the graduate technical skills and competencies and prepares them to be responsive in a constantly changing business environment. Graduates are equipped with the latest and effective marketing and sales strategies and techniques — already tested and applied by marketing practitioners and experts in the different fields of marketing.
For alignment and further career growth, the graduates may take master’s degree in Business Administration (MBA), and a Doctor of Business Administration or Management (DBA/DBM).