Blas Tanquilut, known as Direk Blas, is a visionary leader in digital content creation, entrepreneurship, and social impact. As the CEO and Founder of Shift Content Hub, he has built a thriving marketing agency that empowers aspiring creatives by providing exceptional content and career opportunities.

Formerly a Microsoft manager in Singapore, Direk Blas took a leap of faith to pursue his passion. His belief in resilience and purpose, embodied in SHIFT’s name (“Sharing How I Faced Trials”), has transformed the company from a small studio into a full-scale agency with a team of 50 talented professionals.

At PRISM 2025, with the theme “Sustainable Business, Sustainable Nation”, Direk Blas will explore “The Impact of AI on Social Media in Today’s Generation”—a deep dive into how artificial intelligence is reshaping digital landscapes, marketing strategies, and online communities.

Join us as Direk Blas unpacks the future of AI-driven social media and its role in building a more sustainable and innovative digital economy. See you at the SMX, NU Business & Accountancy Community!