NU CTHM and PCBI Partner to Elevate Academic and Industry Standards in Coffee and Hospitality
The NU Manila College of Tourism and Hospitality Management (NU CTHM) officially signed a Memorandum of Agreement with the Philippine Coffee and Barista Institute (PCBI), marking the beginning of a meaningful partnership that aims to enhance both academic and industry practices in coffee and hospitality education.
This collaboration opens opportunities for joint research efforts, shared participation in community building and extension programs, academic exchange projects including certifications aligned with coffee services, and initiatives on business sustainability and development. It also allows for future endeavors to be identified and pursued by both parties.
Together, NU CTHM and PCBI are committed to fostering academic excellence, advancing industry standards, and brewing a stronger, more sustainable future—one cup at a time.