Cliff Eala as Speaker for PRISM 2025: Driving Inclusive Economic Growth
Cliff Eala is a trailblazer in behavioral science, using it to drive positive change among customers, employees, and communities as CEO of BS Works. With a deep understanding of human behavior, he empowers organizations to build sustainable business practices that contribute to a stronger, more resilient nation.
Cliff, an accomplished entrepreneur, built and sold a software company to investors in 2007. He has served as a Board Director at Bayad Center and Petnet, a Senior Partner at an AI consulting firm, and a Board Director at another software company until its acquisition by a NASDAQ-listed firm in 2021.
He is the author of Shtty Places & Selfish People*, a book that unpacks the human mindset in challenging environments. Academically, Cliff holds undergraduate degrees in Socio-Legal Sciences and Philosophy (with Distinction), an MBA, a Master in Philosophy, and an Executive Master in Behavioral Science (with Distinction) from the London School of Economics.
At PRISM 2025, with the theme “Sustainable Business, Sustainable Nation,” Cliff will share “7 Rules for Dealing with Dirt Life Throws at You”—an insightful guide to overcoming adversity and thriving in the ever-evolving world of business and leadership.
Join us as Cliff Eala reveals resilience, adaptability, and long-term success strategies. See you at SMX, NU Business & Accountancy Community!
