Bachelor of Science in Business Administration major in Marketing and Advertising

The BSBA in Marketing and Advertising program spans multiple disciplines and nurtures students who have a variety of interests and skills, from communication to data analysis and from creativity and innovation to digital technology and from concerns about earning profits to doing social good. Our BSBA in Marketing and Advertising degree, an extension program of NU-Asia Pacific College, is a four-year trimestral undergraduate degree that focuses on all essential marketing activities, from planning an organization’s products and services to pricing, promotion, and distribution to customers.
The program is designed to provide a full set of fundamental skills and workplace competencies essential for success. Both theory and practice are stressed through a series of foundation courses, concentration courses that focus not only on “what to do,” but “how to do it” and a professional capstone experience that includes projects with real companies, internships and or professionally taught specialty courses on state-of-the-art marketing practices.
BSBA in Marketing and Advertising graduates may find themselves in the following job roles:

  • Advertising account executive
  • Advertising art director
  • Digital marketer
  • Market researcher
  • Marketing executive
  • Media buyer
  • PPC specialist
  • Public relations officer
  • Sales promotion account executive
  • Social media manager
  • Management Trainee in Marketing
  • Entrepreneur
  • Product/Brand/Assistant Order/Billing Assistant