Bachelor of Science in Business Administration major in Marketing Management

Program Overview

The BSBA-MM program at National University – Baliwag trains students in consumer behavior, sales, digital marketing, brand management, and marketing research. It aligns with NU’s vision of producing competent, ethical, and innovative business leaders. In today’s digital and global marketplace, the program equips graduates with the skills to thrive in marketing, advertising, retail, e-commerce, and entrepreneurship.

Program Objectives

The BSBA-MM program aims to:

• Develop competent marketing professionals skilled in sales, advertising, digital platforms, and strategic marketing.
• Produce innovative and ethical graduates aligned with National University’s mission of values-driven education.
• Prepare students for diverse careers in marketing, brand management, market research, retail, and e-commerce.
• Cultivate adaptability and creativity to respond to global trends, consumer needs, and technological advancements.
• Foster leadership and entrepreneurial mindset so graduates can contribute to sustainable business growth.

Unique Features / Highlights

The NU Baliwag Junior Marketing Association and the BSBA Marketing Management program continuously provide transformative learning experiences for students through innovative activities and strong industry linkages. Key features include:

• Product Launch for Marketing Management Students – experiential activity where students conceptualize, develop, and introduce their own products to the market.
• Participation in National and International Competitions – providing exposure and competitive edge to students.
• Innovative and Practical Academic Outputs – final outputs include:
  • Distribution Management Framework Proposal
  • Marketing Plan
  • Services Marketing Plan
  • E-Commerce Project Output
  • Advertising Materials
  • Feasibility Studies
• Micro-Credentials – availability of the Certified Digital Marketing Professional (CDMP) certification for both faculty and students.
• Industry Partnerships and OJT Opportunities – students are deployed and supported by reputable institutions, such as:
• Toyota
• • Mitsubishi
  • SM Marilao & SM Baliwag
  • The Manila Hotel
  • RCBC
  • Filinvest
  • AIA Philippines
  • Pacific Road Link
  • International HR Institute
  • Simbulan Furniture
  • Top Group of Companies
  • CPM Ventures Co.
  • Premium Feeds Corporation
  • Geely Marilao
  • NLEX
  • Prowess Supremacy
  • Froneri
  • Steq
  • Aru Food Corp
  • Double D
  • PULP
  • SWS

Career Pathways

Graduates of the program may pursue careers in marketing. Possible professions include:

• Marketing Officer / Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Advertising or Promotions Officer
• Market Research Analyst
• Sales Executive / Sales Manager
• Retail or E-commerce Manager
• Business Development Officer
• Entrepreneur

 

Curriculum Snapshot

The BSBA-MM curriculum combines business core courses with specialized marketing subjects to build strong foundations in strategy, innovation, and consumer engagement. Students develop expertise in:

• Principles of Marketing & Consumer Behavior – understanding markets and customer needs.
• Sales & Retail Management – managing sales operations and customer relations.
• Digital & Social Media Marketing – leveraging online platforms for brand growth.
• Marketing Research & Analytics – using data to guide business decisions.
• Product Development & Brand Management – creating, positioning, and sustaining competitive brands.
• Strategic Marketing Management – applying advanced marketing strategies in a global context.

Student / Graduate Achievements

Our students consistently excel in both internal and external competitions, gaining recognition for their skills, creativity, and leadership:

• Synergy Trainee, PJMA Synergy Training Program – Jefferson Melencio (2022–2023)
• Vice President for Creatives, PJMA – Jefferson Melencio (2023–2024)
• 3rd Place – Breakthrough Category – 11th Annual Marketista Awards 2024, PJMA
• Top 5 – CSR Category – 11th Annual Marketista Awards 2024, PJMA
• Top 3 – Annual Marketing Competition 2025 – Team composed of Lovely Madla, Phoemela Charllotte De Vera, Leila Clariño, and Maria Kathrina Sibangan

Other Relevant Details

• Affiliation: Philippine Junior Marketing Association (PJMA)
• Innovative Initiatives:
  • Product Launch and Exhibit
  • Advertising Competition
  • Sales Pitching Competition